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William Grant began distilling in 1887, with the intention of supplying the then flourishing trade. When his sole distributor collapsed, Grant was left with no outlet for continuing sales. Grant urgently needed to invent and market his own brand. In desperation, he passed the challenge onto his son-in-law who, so the story goes, made over five hundred calls to various firms around the country. He managed to sell one dozen bottles! Business gradually improved, however, and the original Grants we know today were suitably marketed under the"Steadfast" label. The product has since enhanced its image to cater to numerous international markets, including the adoption of its striking triangular bottle.
Product of Scotland.
ABV: 40%
Size: 700ml
William Grant began distilling in 1887, with the intention of supplying the then flourishing trade. When his sole distributor collapsed, Grant was left with no outlet for continuing sales. Grant urgently needed to invent and market his own brand. In desperation, he passed the challenge onto his son-in-law who, so the story goes, made over five hundred calls to various firms around the country. He managed to sell one dozen bottles! Business gradually improved, however, and the original Grants we know today were suitably marketed under the"Steadfast" label. The product has since enhanced its image to cater to numerous international markets, including the adoption of its striking triangular bottle.
Product of Scotland.
ABV: 40%
Size: 700ml
